FREE MASTERCLASS

How to turn your strategy into cold hard sales

Thursday, May 21st

11 AM Eastern | 4 PM UK Time

A free masterclass for founders who are tired of strategy that sounds good but sells nothing.

Let’s be honest.

Strategy is useless if it doesn’t turn into sales.

You can have the best ideas in the world - clever positioning, a sharp narrative, a differentiated product - but if you don’t link that strategy to actual tactical execution, you’re still gonna get… crickets.

(I’ve learned this the hard way)

So in this free masterclass, I’m going to show you exactly how to connect the dots - from big-picture strategic thinking all the way down to the targeting, tactics, campaigns and conversions that actually drive revenue.

Here’s what we’ll cover:

  • Turning strategy into marketing messaging customers “get”
  • Constructing the only sales script you’ll ever need
  • Strategic targeting and channel selection
  • Taking control of your leads and conversions with simple funnels

You need this if:

  • You feel like your sales are “random” and beyond your control
  • You think you’ve got a great idea and yet people aren’t buying
  • Your team are struggling to turn your strategy into action
  • You actually want to make money, not just sound smart!

Strategy is not just about vague sweeping gestures delivered from on-high (fun though that is…).

It’s a red line that runs right through the business, from the visionary top, to the grimy bottom.

If you want to learn how to draw that line, then register now.

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    About your host: Alex M H Smith

    Alex H Smith has been helping founders and CEOs figure out their strategies for a decade, and is the author of the bestselling book No Bullshit Strategy.

    But his background isn’t typical for strategy.

    No MBA. No PhD. No corporate background.

    He learned strategy from the bottom up – observing the world’s best brands and extracting his own lessons about what makes them work.

    That’s why he’s been able to make this field simpler, direct, and more practical than anyone before. This is “street strategy,” honed and tested in the real world on businesses like yours.